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What is SEO, and How Does it Work?

What is SEO

SEO, according to Eskimoz, also referred to as search engine optimization, includes on-page optimization and other marketing activities related to aligning with Google’s guidelines, those factors that affect SERP (. Search Engine Result Page) position ranking.

Nowadays, it is standard that SEO services are combined with UX to achieve the dual goal of satisfying both users and search engine algorithms. SXO (from Search Experience Optimization) is a new way for marketers to work and focuses on improving rankings while increasing conversions by tailoring the site to user preferences and boosting their engagement. It’s a process aimed at improving a site to generate valuable organic traffic based on the best keyword phrases for a given industry.

Optimizing website content

Length of visit is one of the factors influencing whether Google considers the content on your site valuable. The on-page text directly impacts SEO and is a ranking factor. What’s more, professionally executed content marketing involves the creation of valuable content and positively influences user behavior, determines the time spent on the site, and reduces the rejection rate.

Also Read: Why should you invest in SEO?

Content on your site should respond to user queries, provide comprehensive information about your offerings, and be presented in a clear, easy-to-read format. Good content is the kind that search engines rank high for popular key phrases.

SEO and SEM – are they the same thing?

In the world, SEO is considered all activity aimed at increasing visibility in organic search results. Considering the division into on-page SEO and off-page SEO, we can conclude that this theory is true, which means that the concepts of SEO and SEO are the same and mean online marketing leads to the achievement of stable and high website positions in the SERPs.

SEO and SEM, on the other hand, are two different concepts. SEM is a broader term, with Search Engine Marketing meaning search engine marketing. SEM includes gaining traffic from free and paid (Google Ads) search results.

How Google’s search engine works

Search engines operate around the clock, gathering information from websites worldwide and organizing it. It’s a three-step process that involves crawling websites, indexing them, and then ranking them for specific keywords using search algorithms

What SEO activities include

Search engine optimization (SEO) includes a series of activities (on-site and off-site) that make a website more visible in Google and valuable to its audience. You have complete and total control over on-page SEO, which is only sometimes the case with off-page SEO. But one step at a time …

On-page SEO

Search engine optimization (SEO) on-page involves optimizing your website for search engines. On-page activities include optimizing content and improving the structure and technical aspects, i.e., optimizing a site’s HTML (and non-HTML ) source code. On-page SEO is a key element of SEO, as it helps search engines index and understands a website’s content and structure and consequently display it in the search results displayed by a search engine for the most popular queries.

What is an SEO audit, and what is its scope?

During an SEO audit, we check all the most important elements that determine a website’s final position in search engines. We find areas where improvements can be made. Positioning is not only about the quality of content but also about the website itself, which should be readable by search engine robots according to the ideal scenario. During an SEO audit, we will check sub-page addresses, metadata (primarily title and description tags), and the site’s code responsible for its loading speed and readability for search engine robots. As for the content, the main focus is on proper saturation with keywords, proper placement of content on the page, and internal and external links.

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